The poster campaign has definatley caught my eye recently, with clear inspiration of a Saul Bass style and reminisant of Hitchcocks many posters.
I think what makes this an excellent example of a film poster is the layout and block colours. The spiralling effect draws instand focus the the centre of the poster, the black and white keeps the image simple and easy to interpert for any veiwer. By creating a minimalist image it advertises the film without giving to much information for any moving audience to process.
The second also uses a similar styling, but this time we see the use of reveiws to create the tunnel effect, this is effective by the number of reviews used, althought an audience memeber is unlikely to read all, it presents a number of positive veiws about the film, encouraging readers of its success.
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