Ancillary Poster 3

For my last poster in the campaign I've used a poster more suitable for a magazine advert. The layout was based on the 500 Days of Summer poster i researched. I felt for a magazine addition i needed a more contemporary layout, as it would be mostly viewed by our female target audience. There is a matching house style to the others, however it differs as a less vintage inspired poster. The font is all white as i felt the red was too strong on the pink banners. This poster also uses a clearer image in relation to the storyline, as i felt that more mainstream audiences will need a clearer understanding of the films story, as with Delilah in the mirror and the two photo's next to it, it suggests a story of a woman's romance between to men. I also used an image of the fortune as opposed to having the tag line in text. I felt this complimented the post well as it does in the 500 Days poster, with the banners in place using a text tag line would have been to plain.

Ancillary Poster 2

For my second poster this is aimed at a billboard or cinema poster layout. It's inspired by a fusion of 500 Days of Summer and The Cat on the Tin Roof. The image i used is from a photo shot of Delilahs character, with a similar pose to that of Elizabeth Taylor and Zooey Deschanel on the other posters, to portray her as the strong, sensual woman. It uses a tag line from the fortune in the film, to still represent the strings of fate, and uses the house style font from before, with an alteration of full bold font. Which i decided to do based on visibility on a billboard.

Ancillary Poster 1

As my first poster in the campaign, I've used a image from the abstract world. After looking at poster such as Clockwork Orange, Vaduva Neagra and The Great Gatsby I've attempted to create a mix of there styles to create a poster that both film enthusiasts and women will be attracted to. Although this poster leans toward a more artist one from the use of the image with the red string.However the arrangement and layout was heavily influenced by The Great Gatsby, i felt this way it was more inviting to a female audience as well. I added elements such as the reviews and ratings to further appeal to a film knowledgeable audience, and the tag line is from a draft of our fortunes we created. To further link to the Chinese theme of fate.
I choose the colour scheme based on the prominent colours of our film, and based on the vintage schemes. This give the poster a sense of the drama and romance genres and not creating to much of a dark and mysterious impression.